I am a digital designer by passion. I am a thinker, a dreamer, and a creative.
“I take a deep dive into user experience and the psychological principles behind great interfaces.”
Working method and values:
“Good design is honest—in its results and in its process.”
Two things are particularly close to my heart: simplicity instead of clutter—good design is often shown by what is left out—and a conscious, sustainable use of resources, even in the digital world.
I am Aiwara-Claudia Berndt,
the designer behind
Berndt. Digital Design.
My creative journey began in childhood with a great passion for all things artistic and drawing, drawing, and more drawing.
Specialized high school for graphics and design, internships at digital design agencies, a degree in art and design, specializations in web and graphic design. My expertise: UX/UI design for SaaS & digital tools. Current advanced studies: “Human-Centered Neuro Experience Design.”
There I learned to look closely: at color, shape, impact. Today I translate this perspective into digital brands, websites, and interfaces that not only look good, but also work. Based on technology, progress, AND humanity.
What interests me most about design is the question: How do people actually perceive this? That is precisely why I take a deep dive into user experience and the psychological foundations of good interfaces—an area that will become increasingly important to me in the coming years.
I prefer working with startups, coaches, and smaller businesses that want to take their identity and digital presence to the next level—from the initial idea to the finished, cohesive brand.
“It is important to me that my clients feel heard throughout the process.”
About me
aiwara-claudia berndt
Digital Designer
Professionalism and reliability.
That matters to me.
Plus > the sea, sun, art and good coffee.